CLASSIFICATION
OF HOTEL
A hotel provides many services and facilities to
its guests, yet hotels may have different characteristics and assets. Most of
the hotels do not fit into a single category because of the services provided
by them.
Need for classification
•
Lends uniformity in services and sets general
standards of a hotel.
•
Provides an idea regarding the range and type of
hotels available within a geographical location.
•
Acts as a measure of control over hotels with
respect to the quality of services offered in each category.
CLASSIFICATION OF HOTELS ON THE BASIS OF STAR
SYSTEM
Standard System (Star rating System)
§ THE STAR CATEGORY TO THE HOTELS ARE GIVEN BY THE COMMITTEE
CALLED “HOTELS AND Restaurant
approval and classification committee members comprises of:
§ Officials from Central and State Tourism ministry
§ Members of FHRAI (federation of hotel and restaurant
association of India).
§ Members of HAI (Hotel association of India)
§ Members of IATO (Indian association of tour operators)
§ Members of TAAI
(Travel agents association of India)
§ Principle of IHM
(Institute of hotel management)
§ Members of IHHA
(Indian heritage hotel association )
§ Star Rated Hotels ( One Star to Five Star Deluxe)
§
HOTELS RESTAURANTS
APPROVAL AND CLASSIFICATION COMMITTEE (HRACC)”.
} ONE STAR
Ø These properties are generally small and independently owned,
with a family atmosphere.
Ø There may be a limited range of facilities and the meals may
be fairly simple. For example, lunch may not be served in room
Ø Some bedrooms may not have an en suite bath or shower.
Ø Maintenance, cleanliness, and comfort would be of an
acceptable standard.
TWO STAR
} Hotels will typically be small to medium-sized, and offer
more extensive facilities than one-star hotels.
} Guests can expect comfortable, well-equipped overnight
accommodation, usually with an en suite bath or shower.
} Reception and other staff will aim for a more professional
presentation than at the one-star hotel
} Hotel will offer a wider range of straightforward services,
including food and beverages.
THREE STAR
} Hotels will typically be small to medium-sized,
and offer more extensive facilities than one-star hotels.
} Guests can expect comfortable, well-equipped
overnight accommodation, usually with an en suite bath or shower.
} Reception and other staff will aim for a more
professional presentation than at the one-star hotel
} Hotel will offer a wider range of straightforward
services, including food and beverages.
FOUR STAR
} Degree of luxury as well as quality in the furnishings,
décor, and equipment in every area of the hotel is out standing
} Bedrooms will also usually offer more space than at the lower
star levels.
} They will be well-designed with coordinated furnishings and
décor.
} The en suite bathrooms will have both a bath and
shower.
} There will be a high staff to guest ratio,
} There will be provisions of porter service, twenty-four-hour
room service, and laundry and dry-cleaning services.
} The restaurant will demonstrate a serious approach to its
cuisine.
FIVE STAR DELUXE&FIVE STAR SUPER DELUXE
Ø Five star hotels offer spacious and luxurious
accommodations throughout the hotel, matching the best international standards.
Ø The interior design should impress with its
quality and attention to detail, comfort, and elegance.
Ø The furnishings should be immaculate.
Ø The service should be formal, well supervised,
and flawless in its attention to guests’ needs, without being intrusive.
Ø The restaurant will demonstrate a high level of
technical skill.
Ø The staff will be knowledgeable, helpful, and
well versed in all aspects of customer care, combining efficiency with
courtesy.
SIZE : hotels are grouped in four categories i.e.
size
|
Developing Nations
|
Developed Nations
|
small
|
25 or less
|
100
|
medium
|
26 to 100
|
300
|
large
|
101 to300
|
400 to 600
|
Very large
|
300 & more
|
600 to 1000
|
TARGET/ClienteleMARKET : with the help
of marketing research, tools, and strategies hotels seek to identify TARGET
MARKET, these are defined as group of people that the hotel hopes to retain or
attracts as guest. A hotel may targets many markets and can be classified
according to the market they attempt to attract and serve. The most common
types of properties based on target market include are:
COMMERCIAL HOTEL:
·
Commercial hotels are situated in the heart of
the city.
·
Mostly the businessmen or commercial executives
patronize these hotels.
·
Guest facilities at these hotels are –
complimentary newspaper, colour TV with cable, E-mail, fax connection, car
rental, airport pick up, coffee shop, bar, specialty restaurant, swimming pool,
health club, room service, concierge, business center, conference room etc.
length of stay in these hotels are from one day to few days.
AIRPORT HOTELS:
·
These hotels are situated near the airport and
are frequented by businessmen, airline passengers, layover passengers, crew
members etc.
·
Facilities provided are similar to that of a
commercial hotels but the only difference is that airport pick up is provided
from hotel to airport and vice versa.
·
Length of stay in these hotels is from few hours
to few days.
RESIDENTIAL HOTELS:
·
These hotels provide long term or permanent
accommodation.
·
Advance rent is collected while other charges are
billed weekly. There may be a restaurant serving all types of cuisine and there
will be laundry service.
·
These hotels normally work on European plan.
Recently these types of hotels are converted into cooperative hotels or
condominiums.
·
Length of stay is from a week to one or more months.
CASINO HOTELS:
·
Hotels with gambling facilities are casino
hotels. Although the guest rooms and F&B operations may be quite luxurious,
but there function is secondary and supportive of casino operations.
·
Similar to resort hotels these hotels also cater
to leisure and vacation travelers.
·
These hotels attract guests by promoting
gambling.
·
A recent trend in casino hotels now days are to
provide a broad range of entertainment opportunities, spas, golf, tennis court.
·
These hotels also have specialty restaurant.
Length of stay is one week or more.
CONFERENCE CENTERS &
CONVENTION CENTERS:
·
Most of the hotels provides meeting space &
they also offer overnight accommodations and because meetings are their focal
point these centers place great emphasis on providing all services and
equipment necessary to ensure a meetings success- technical production
assistance, high quality audiovisual equipment, business center, flipchart,
display chart and so forth.
·
These centers also provide extensive leisure
facilities like golf course, swimming pool, tennis court, fitness center,
jogging track etc.
·
Guest amenities may not be plentiful at
conferences centers since these centers concentrate more on fulfilling the
needs of meeting planners and organizers then on meeting the needs of program
attendees.
Convention hotels
·
Is another segment of the lodging industry that
has grown significantly in recent years.
·
These hotels have 50,000 sq; feet or more of
exhibit hall space plus ballroom and assortment of meeting rooms.
·
These hotels also have sufficient no. Of
guestrooms to accommodate all the attendees of most conventions.
·
These hotels are primarily directed towards
business travelers and offer business services such as secretarial assistance,
language translator, fax machines, computer room, tele- conference etc.
convention hotels usually attract the convention market from state, national
and international association and other corporate houses. ( PG)
BED AND BREAKFAST HOTELS:
·
These hotels are houses with a few rooms converted
to overnight facilities to small building having 20 to 30 rooms.
·
The owner lives in the premises and is
responsible for looking after the guest,
·
In these hotels only
breakfast is served and meeting rooms, laundry, lunch and dinner and
recreational facilities are offered in these hotels, however some hotels do
offer limited food service.
ALL SUITE HOTELS:
·
The All-suite concept a new addition to the hotel industry.
·
These hotels are
patronized by by affluent people and tourist who are fond of luxury
·
These suites provide living room, bedroom, kitchenette,
complete with refrigerator and a microwave, a bed room attached bathroom and
sometimes even a dance floor.
·
These facilities are highly customized and may include wallet
services, personalized guest stationery and high speed internet connection and
in room safety locker facility.
CLASSIFICATION OF HOTELS ON THE BASIS OF LOCATION
CITY/DOWNTOWN/COMMERCIAL HOTEL:
·
These hotels are located in the heart of the
city.
·
These hotels are more expensive than the suburban
hotels.
·
These hotels are patronized by business men and
high income tourists.
·
These hotels are centrally located and at a
convenient distance from markets, railway station, airport, etc.
SUBURBAN HOTELS:
·
These hotels are located in the suburb of cities,
moderately priced and are of mostly medium, large or small size.
·
Normally these hotels are patronized by low
budget tourists.
·
The tourists who do not want to stay in the heart
of city as they want to be away from hustle and bustle of city, prefer these
hotels.
·
Usually writers, poets, low budget tourists etc
prefer to stay at suburban hotels.
AIRPORT HOTELS:
·
These are Hotels located near the Airports,
especially international airports.
·
Airport Hotels are popular because of their
proximity to major travel centers.
·
Airport Hotels vary widely in size and level of
services.
·
Typical target market includes business
clientele, airline passengers with overnight travel layovers or canceled
flights and airline personnel.
·
Hotel owned courtesy vans often transport guests
between the hotel and the airport.
RESORT HOTEL:
A resort may be
located in the mountains, on an island, or in some other location away from
crowded area. Most of the resort hotels provide extensive food and beverage,
valet and room service for the vacationers. These hotels also provide special
activities such as golf, tennis, horseback riding, nature hikes, sailing,
skiing, swimming and dancing etc. resorts also try to be destination within a
destination by providing wide range of services, facilities and activities
giving a guests with many choices. A more leisurely, relaxed atmosphere
distinguishes most resort hotels from their commercial counterparts. Length of
stay is for one week or more.
MOTELS:
·
Motels are also called Motor Hotels or transit
hotel and are located alongside the highways.
·
Motels are normally economical and they provide
comfortable bedrooms that motorists prefer to stay on their way for a night
rest.
·
Motels have facilities of proper motor garage to
service a car and a filling station to refill vehicles, parking area for motor
vehicles etc.
·
They also have road maps, dormitory for drivers.
These days Motels also provide various indoor and outdoor facilities like Video
parlor, Billiards, Table tennis, Cyber café, Library etc.
·
RESORT HOTELS:
·
A resort located in the tourist interest places like
hills, forests, beaches, on an island, or in some other exotic location away
from crowded residential areas.
·
The recreational facilities and breathtaking
scenery typical of most resorts.
·
Most resort hotels provide extensive food and
beverage, valet and room services, sightseeing to vacationers.
·
Many resorts also provide special activities,
indoor and outdoor games for guests such as dancing, golf, tennis, horse
riding, nature hikes, skiing and swimming, health club, steam sauna bath, spas
etc.
·
A more leisurely, relaxed atmosphere
distinguishes most resort hotels from other types of hotels.
ROTELS:
·
The hotels which rotate on wheels are called
rotels. It is also called motel on wheels. Best example of rotel in India is
Palace on wheels. It is a luxurious train, fully air-conditioned,
well-furnished with attached restaurant and bar. The fare is inclusive of train
ticket, food, alcoholic beverages and sight seeing. The train starts from Delhi
and covers the tourist interest places of Rajasthan and Uttar Pradesh including
TajMahal, Agra, Mathura.
·
In Japan Rotels are parked in the parking slot in
the late evening and during day the rotel is towed away.
FLOATELS:
·
The hotels which floats on water are called
floatels. The best examples of floatels in India are House boats in Kashmir Dal
Lake. These are luxurious suites consisting of drawing room, dining room, bed
room, sitting room, balcony, kitchen, bathroom etc.
·
These days luxury ships are becoming popular for
travelling. The guests are offered cabins to stay. These float on sea water and
these have all facilities of five star hotels.
BOATELS:
·
These are luxury boats/yachts which can ferry
people from one place to another. The best example of yachts are in
Mediterranean or Caribbean, they can ferry guest through canal-based narrow
boat or Broad-based cabin cruiser.
·
In Sirhand, Punjab there is restaurant on boat.
CLASSIFICATION OF HOTELS ON THE BASIS OF OWNERSHIP
TIME SHARE AND CONDOMINIUM HOTELS: time-share
hotels are referred to as the vacation ownership hotels. The concept is that
for a set period which may be one week or more in a year the person gets the
right to enjoy stay and other facilities and services in an apartment are any
other type of lodging in a tourist complex. It is like advance purchase of time
in holiday accommodation. Here the purchaser has to pay a one time capital sum
and then annual contribution towards the maintenance of the property. The fee
usually covers services such as cleaning and maintenance of apartment and
public areas, electricity, gas, water, etc. Avelon resorts. Sterling resort,
mahindra holding etc. are the few time-share hotels in India .
Condominiums involve a joint ownership of a
complex. Each owner has the full benefit of a unit and shares the cost that is
common to the entire complex such as taxes, maintenance, upkeep of building
etc. each owner can occupy or sell his unit independently but is obliged under
the terms of contract to contribute towards the pool of common facilities and
services. The owner can enjoy recreational exclusive to the complex and the
management looks after the unit in the absence of the owner and if permitted by
the owner let it out to provide income to him.
CHAIN HOTELS:
·
A chain is usually classified as operating under
a management contract or as a franchise or referral group.
·
Chains usually make certain rules regarding
standards, rules, policies, procedures of affiliation etc.
·
In general, the more centralized the organization
the stronger the control over the individual property.
·
Some chains own affiliated properties, but many
do not.
·
Some chains have strong control over the
architecture, management and standards of affiliated properties.
·
Other chains only concentrate on advertising,
marketing, purchasing.
INDEPENDENT HOTELS:
·
Independent hotels do not have ownership or
management affiliation with other
properties.
·
They have no relationship to other hotels
regarding policies, procedures, financial obligations, management, accounting
etc.
·
These may be registered as sole proprietor-ship
or a private limited company.
·
The owner may decide the standard, type of
clientele, the tariff etc.
·
He may tie up with travel agencies to sell his
property against commission.
MANAGEMENT CONTRACT:
·
Management companies are organizations that
operate properties owned by others.
·
Those other hotels may be owned by individual
persons, partnerships or private limited companies.
·
The individual hotel, under construction, may contract
with a professional hotel management company to operate the proposed property.
·
These contracts are normally on a long-term
basis.
·
Some management companies, when feel that they
must have a hotel in a particular location then they approach prospective
individuals to build a hotel and operate under their managements contract.
·
The management contract can even be signed before
the construction starts.
·
After paying the management fees, operating
expenses, the owners keep the balance cash for paying their debts, taxes etc.
and the balance is their net profit.
·
The Management companies only take over the
management of the company, whereas the franchising companies provide the
financial assistance, advertising, central reservation facilities, marketing
etc.
FRANCHISE:
·
Franchise is a system in which the franchise
owner grants another the right or privilege to merchandise a product or service
for a specified return.
·
Franchise Agreement is an agreement under which
the owner operates as a member of the chain, utilizing the brand image, name,
goodwill and obtaining for a certain fee some services of marketing and
operating nature support from resources of a large organization, advertising,
sales promotion, technical and financial help etc.
·
The best known franchising companies are Holiday
Inn, Choice International, Quality Hotels & Inns etc.
Referral Groups:
·
referral Groups consists of independent hotels
which have grouped together for some common purpose.
·
Though the properties in the referral group may
be different from each other but there is sufficient consistency in the quality
of service to satisfy guest expectations.
·
The member hotels recommend guests to other
member hotels.
·
Best Western International, one of the largest
hotel chains is the best example of referral groups.
·
The referral groups also extend benefit of more
extensive reservation and expanded advertising through pooled resources.
CLASSIFICATION OF HOTELS ON THE BASIS OF
LENGTH OF STAY:
TRANSIT HOTELS:
·
Motels and airport hotels are the best example of
these hotels.
·
These hotels are patronized by those guests who
are in transit and will be travelling further to their destinations.
·
Sometimes these hotels also charge room rent for
half a day as guests would like to stay just for a few hours.
·
At times these hotels have much more than 100%
occupancy.
·
In India the motels have not become very popular
as people do not travel very long distances by their own vehicles.
RESIDENTIAL HOTELS:
·
These hotels offer rooms/apartments on monthly
basis and even if a guest stays for a part of the month, is normally charged
for the full month.
·
The best examples for these hotels are hostels,
paying guest houses for students, trainees, working people etc.
·
Some big companies also hire them for
months/years for their company executives for pleasure, business, training etc.
·
These can be located in any part of the country,
it may be a hill station, beach etc. for pleasure or a big city or an
industrial town for business.
SEMI RESIDENTIAL HOTELS:
·
Most of the hotels in present days are semi
residential hotels and are located throughout the country.
·
The guests, staying in these hotels, are required
to pay room rent on daily basis.
·
guest may hire the accommodation for months or
years together but the rent charged will be on daily basis.
·
The hotel may offer a special allowance on room
rent to these guests.
Classification
on the basis Level of Services
Hotels may be
classified into following group on the basis of level of services provided by
them:
§
Up-market / Luxury / World Class Services Hotels:
These are the hotels that caters the needs of the affluent people demanding
luxury and are not price sensitive. These hotels have following features:
–
Generally located in heart of the city or at very
exotic location
–
Provides personalized services of highest
standard
–
These hotels have many specialty restaurants with
full-assisted service
–
Top-end recreational facilities, such as golf
course, tennis courts, designer swimming pools with trained life guards, and
other sports facilities, shopping arcades, beauty salons, health spas with saunas and jacuzzi, are a
regular feature.
§
Mid-market / Mid-range Services Hotels: These
hotels offer modest services without the frills and personalized attention of
luxury hotels, and appeal to the largest segment of travelers.
§
Budget / Economy Hotels: Budget hotels focus on
meeting the most basic needs of guests by providing clean, comfortable, and
inexpensive rooms. Also known as economy or limited services hotels, they
appeal primarily to budget-minded travelers and groups.
OTHER CLASSIFICATION OF HOTELS
HOSTELS:
·
The students hostels are very common both in
schools and colleges.
·
These can only be patronized by the students of a
particular school or college.
·
The hostels can also be attached to offices,
banks etc.
·
These are also called residential hotels as they
charge on monthly, half yearly or yearly basis.
·
These hostels provide nutritive food, keeping in
view the needs of the residents.
Heritage Hotels: The Government of India to boost
up tourism and to preserve the India heritage, has started a scheme, where old
heritage buildings, palaces, havelis, mansions, small forts constructed before
1950 were converted into hotels.
According
to the ministry of tourism, the heritage hotels are further sub divided as
follows:-
Heritage This category covers hotels in residence built between 1935
and 1950
Heritage Classic This category covers hotels in residences built prior to
1935 but after 1920
Heritage Grand This category covers hotels in residence built prior to 1920
BOUTIQUE HOTELS:
·
These are very small and very expensive hotels
and mainly cater for elite class.
·
Though the hotel is small but still it has more
number of restaurants. Each one is decorated keeping in view a theme and the
food served.
SUPLEMENTRY ACCOMMODATION: it consists of all types of accommodations other then the convention type, it may be described as premises that provides accommodation but not the other services which is provided by the hotels. The main distinguish features of supplementary accommodations are:
• Standard of comfort are modest as
compared to that of a hotel,
• They can sell accommodation at a very low
price,
• There is an informal atmosphere and
freedom regarding dress code.
Supplementary accommodation plays a very
important role in the total available tourist accommodation in a country; it
caters to both the international and domestic tourist traffic.
Types of supplementary accommodations are:
• Dharamshalas or sarae, - is
an Indian religious rest house. In Hindi, Dharma means religion, and shala
means "sanctuary" hence dharamshala is a 'religious sanctuary' or
rest-house for pilgrims, that are primarily created for religious pilgrims or
as a religious endowment.
• Dak bungalows,- a legacy
of the British Raj these were built as rest houses for colonial
officials across the country as well as in remote areas scenic locales
• Youth hostel,- are established to cater to the youth on the
move , who couldn’t afford steep hotel rents it provides low cost accommodation with common bathing
and cafeteria facilities
• Dormitories,-A dormitory
(dorm) or hall of residence or hostel, is a building primarily providing
sleeping and residential quarters for large numbers of people, often boarding
school, college or university students. In the United States dorm is the most
common term, which comes originally from the Latin word dormitories.[
• Sanatoria,-A sanatorium
(also spelled sanatorium and sanitarium) has different meanings depending on
the region of residence. Historically for Americans, Australians and most
European countries it is a medical facility for long-term illness, most
typically associated with treatment of tuberculosis (TB) before antibiotics. A
distinction is sometimes made between "sanitarium" (a kind of health
resort, as in the Battle Creek Sanitarium) and "sanatorium" (a
hospital).[1][2] The term "sanatorium" was often used throughout the
20th century in the U.S. as a socially acceptable term for psychiatric
hospitals.
• Paying guest accommodation--,Paying Guest is someone who takes a part of your house on
rent, for example someone generally an elderly person staying alone giving 1
room on rent in a 2 /3 Bedroom apartment with all the furniture, including
breakfast and some meals and the facility of laundry etc... It helps the
elderly home owner with some financial and emotional support. Normally young
students, fresher’s take up these kind of opportunity as it comes pretty
reasonable and their focus at this time of life is college, studies, work etc.
Excellence post.Thanks for sharing.
ReplyDeleteGlobal resort marketing solutions